Contemporary marketing /
Boone, Louis E.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - 7th ed. - Chicago, Ill. : The Dryden Press, 1992. - xxvii, 683, I-20 p. : ill.
Includes bibliographical references and index.
0030540186
Marketing.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - 7th ed. - Chicago, Ill. : The Dryden Press, 1992. - xxvii, 683, I-20 p. : ill.
Includes bibliographical references and index.
0030540186
Marketing.