International marketing /
Cateora, Philip R.
International marketing / by Philip R. Cateora. - 8th ed. - Homewood, Ill. : Irwin, 1993. - xxiv, 776 p. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256105138
Export marketing.
International business enterprises.
International marketing / by Philip R. Cateora. - 8th ed. - Homewood, Ill. : Irwin, 1993. - xxiv, 776 p. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256105138
Export marketing.
International business enterprises.