Dynamic management in marketing /
Alexander, Ralph S.
Dynamic management in marketing / by Ralph S. Alexander and Thomas L. Berg. - Homewood, Ill. : Richard D. Irwin, 1965. - ix, 723 p.
Marketing--Management.
Dynamic management in marketing / by Ralph S. Alexander and Thomas L. Berg. - Homewood, Ill. : Richard D. Irwin, 1965. - ix, 723 p.
Marketing--Management.