Instructor's manual to accompany strategic marketing problems :
Instructor's manual to accompany strategic marketing problems : cases and comments /
by Roger A. Kerin.
- 4th ed.
- Boston, Mass. : Allyn and Bacon, 1987.
- 420 p.
0205103340
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
0205103340
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.