Readings in marketing strategy /
Cook, Victor J.
Readings in marketing strategy / Victor J. Cook, Jean-Claude Larreche, Edward C. Strong. - 2nd ed. - Palo Alto, Calif. : Scientific Press, 1989. - x, 380 p. : ill.
0894261398
Strategic marketing.
Readings in marketing strategy / Victor J. Cook, Jean-Claude Larreche, Edward C. Strong. - 2nd ed. - Palo Alto, Calif. : Scientific Press, 1989. - x, 380 p. : ill.
0894261398
Strategic marketing.