Advertising :
Dunn, S. Watson.
Advertising : its role in modern marketing / by S. Watson Dunn, Arnold M. Barban. - 6th ed. - Chicago, Ill. : The Dryden Press, 1978. - xxviii, 802 p. : ill.
Includes bibliographical references and index.
0030016738
Advertising.
Advertising : its role in modern marketing / by S. Watson Dunn, Arnold M. Barban. - 6th ed. - Chicago, Ill. : The Dryden Press, 1978. - xxviii, 802 p. : ill.
Includes bibliographical references and index.
0030016738
Advertising.