Contemporary marketing research /
McDaniel, Carl D.
Contemporary marketing research / Carl McDaniel, Roger Gates. - 2nd ed. - St. Paul, Minn. : West Publishing, 1993. - xxxiv, 757 p.
Includes bibliographical references and index.
0314010262
Marketing research.
Contemporary marketing research / Carl McDaniel, Roger Gates. - 2nd ed. - St. Paul, Minn. : West Publishing, 1993. - xxxiv, 757 p.
Includes bibliographical references and index.
0314010262
Marketing research.