Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - Homewood, Ill. : Richard D. Irwin, 1982. - xv, 456 p : ill.
0256026459
Marketing--Management.
Marketing--Decision making.
Strategic marketing / David W. Cravens. - Homewood, Ill. : Richard D. Irwin, 1982. - xv, 456 p : ill.
0256026459
Marketing--Management.
Marketing--Decision making.