Corporate strategy and product innovation /
Corporate strategy and product innovation /
edited by Robert R. Rothberg.
- 2nd ed.
- New York, N.Y. : The Free Press, 1981.
- xiv, 529 p.
0029275202
New products--Addresses, essays, lectures.
Product management--Addresses, essays, lectures.
0029275202
New products--Addresses, essays, lectures.
Product management--Addresses, essays, lectures.