Product policy :
Wind, Yoram J.
Product policy : concepts, methods, and strategy / by Yoram J. Wind. - Reading, Mass. : Addison-Wesley, 1982. - 666 p. : ill. - Addison-Wesley Marketing Series. .
Includes bibliography and index.
0201083434
Product management.
New products.
Product policy : concepts, methods, and strategy / by Yoram J. Wind. - Reading, Mass. : Addison-Wesley, 1982. - 666 p. : ill. - Addison-Wesley Marketing Series. .
Includes bibliography and index.
0201083434
Product management.
New products.