Retail advertising and sales promotion /
Edwards, Charles M.
Retail advertising and sales promotion / by Charles M. Edwards, Carl F. Lebowitz. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981. - xii, 531 p. : ill.
0137750986
Advertising.
Retail trade.
Retail advertising and sales promotion / by Charles M. Edwards, Carl F. Lebowitz. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981. - xii, 531 p. : ill.
0137750986
Advertising.
Retail trade.