Principles of marketing /
Kinnear, Thomas C.
Principles of marketing / by Thomas C. Kinnear, Kenneth L. Bernhardt. - 3rd ed. - Glenview, Ill. : Scott, Foresman and Company, 1990. - 765, I-18. : ill. - Scott, Foresman Series in Marketing. .
Includes bibliographical references and index. Includes a diskette. Ask the librarian for the diskette.
0673385655
Marketing.
Principles of marketing / by Thomas C. Kinnear, Kenneth L. Bernhardt. - 3rd ed. - Glenview, Ill. : Scott, Foresman and Company, 1990. - 765, I-18. : ill. - Scott, Foresman Series in Marketing. .
Includes bibliographical references and index. Includes a diskette. Ask the librarian for the diskette.
0673385655
Marketing.