The name's the thing :
Charmasson, Henri.
The name's the thing : creating the perfect name for your company or product / Henri Charmasson. - 1st Amacom pbk. ed. - New York, NY : AMACOM, 1988. - xiv, 171 p. : ill. ; 22 cm.
Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988. Includes bibliographical references (p. 157) and index.
0814477550
Business names.
Brand name products.
The name's the thing : creating the perfect name for your company or product / Henri Charmasson. - 1st Amacom pbk. ed. - New York, NY : AMACOM, 1988. - xiv, 171 p. : ill. ; 22 cm.
Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988. Includes bibliographical references (p. 157) and index.
0814477550
Business names.
Brand name products.