Bringing new products to market :
Hall, John A. (John Alan), 1932-
Bringing new products to market : the art and science of creating winners / John A. Hall. - New York, NY : Amacom, 1991. - xvi, 248 p. : ill. ; 24 cm.
Includes bibliographical references (p. 236-237) and index.
0814450172
New products.
Bringing new products to market : the art and science of creating winners / John A. Hall. - New York, NY : Amacom, 1991. - xvi, 248 p. : ill. ; 24 cm.
Includes bibliographical references (p. 236-237) and index.
0814450172
New products.