Making niche marketing work :
Linneman,Robert E.
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton. - New York, N.Y. : McGraw-Hill, 1991. - xii, 260 p. :
0070379548
Market segmentation.
Market research.
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton. - New York, N.Y. : McGraw-Hill, 1991. - xii, 260 p. :
0070379548
Market segmentation.
Market research.