The 6 imperatives of marketing :
Magrath, Allan J.
The 6 imperatives of marketing : lessons from the world's best companies / by Allan J. Magrath. - New York, N.Y. : AMACOM, 1992. - 196 p.
0814450423
Marketing.
Consumer satisfaction.
The 6 imperatives of marketing : lessons from the world's best companies / by Allan J. Magrath. - New York, N.Y. : AMACOM, 1992. - 196 p.
0814450423
Marketing.
Consumer satisfaction.