Nonverbal communication in advertising /
Nonverbal communication in advertising /
edited by Sidney Hecker, David W. Stewart.
- Lexington, MA : Lexington Books, 1988.
- viii, 296 p. : ill. ; 24 cm.
Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290.
0669141720
Advertising--Psychological aspects.
Nonverbal communication (Psychology).
Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290.
0669141720
Advertising--Psychological aspects.
Nonverbal communication (Psychology).