Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / by Henry Assael. - 4th ed. - Boston, MA : PWS-Kent Publishing Company, 1992. - xx, 748 p., ill. :
0534925529
Motivation research (Marketing).
Consumer behavior.
Consumer behavior and marketing action / by Henry Assael. - 4th ed. - Boston, MA : PWS-Kent Publishing Company, 1992. - xx, 748 p., ill. :
0534925529
Motivation research (Marketing).
Consumer behavior.