Consumer behavior :
Zaltman, Gerald.
Consumer behavior : basic findings and management implications / by Gerald Zaltman, Melanie Wallendorf. - New York, NY : John Wiley & Sons, 1983. - xi, 684 p. : - The Wiley series in marketing. .
0471093068
Motivation research (Marketing).
Consumers.
Consumer behavior : basic findings and management implications / by Gerald Zaltman, Melanie Wallendorf. - New York, NY : John Wiley & Sons, 1983. - xi, 684 p. : - The Wiley series in marketing. .
0471093068
Motivation research (Marketing).
Consumers.