Perspectives in consumer behavior /
Kassarjian, Harold H.
Perspectives in consumer behavior / by Harold H. Kassarjian, Thomas S. Robertson. - 4th ed. - Englewood Cliffs, NJ : Prentice-Hall, 1991. - viii, 616 p. :
0136604404
Consumer behavior.
Marketing.
Perspectives in consumer behavior / by Harold H. Kassarjian, Thomas S. Robertson. - 4th ed. - Englewood Cliffs, NJ : Prentice-Hall, 1991. - viii, 616 p. :
0136604404
Consumer behavior.
Marketing.