Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / by Henry Assael. - Boston, MA : Kent Publishing Company, 1981. - xiv, 641 p. :
0534009581
Consumers--Examination, questions, etc.
Motivation research (Marketing).
Motivation research (Marketing)--Examinations, questions, etc.
Consumers.
Consumer behavior and marketing action / by Henry Assael. - Boston, MA : Kent Publishing Company, 1981. - xiv, 641 p. :
0534009581
Consumers--Examination, questions, etc.
Motivation research (Marketing).
Motivation research (Marketing)--Examinations, questions, etc.
Consumers.