Perspectives on methodology in consumer research edited by /
Brinberg, David.
Perspectives on methodology in consumer research edited by / David Brinberg and Richard J. Lutz. - New York, NY : Springer-Verlag, 1986. - xi, 301 p. :
0387962387
Consumers--Research--Addresses, essays, lectures.
Marketing research--Addresses, essays, lectures.
Motivation research (Marketing)--Addresses, essays, lectures.
Perspectives on methodology in consumer research edited by / David Brinberg and Richard J. Lutz. - New York, NY : Springer-Verlag, 1986. - xi, 301 p. :
0387962387
Consumers--Research--Addresses, essays, lectures.
Marketing research--Addresses, essays, lectures.
Motivation research (Marketing)--Addresses, essays, lectures.