Cases in advertising and communications management /
Greyser, Stephen A.
Cases in advertising and communications management / by Stephen A. Greyser. - 2nd ed. - Englewood Cliffs, NJ : Prentice-Hall, 1981. - xviii, 644 p.
0131185136
Advertising--Case studies.
Cases in advertising and communications management / by Stephen A. Greyser. - 2nd ed. - Englewood Cliffs, NJ : Prentice-Hall, 1981. - xviii, 644 p.
0131185136
Advertising--Case studies.