Strategic market planning :
Day, George S.
Strategic market planning : the pursuit of competitive advantage / by George S. Day. - St. Paul, Minn. : West Publishing, 1984. - xvi, 237 p.
Includes bibliographical references and index.
0314778845
Corporate planning.
Marketing research.
Competition.
Strategic market planning : the pursuit of competitive advantage / by George S. Day. - St. Paul, Minn. : West Publishing, 1984. - xvi, 237 p.
Includes bibliographical references and index.
0314778845
Corporate planning.
Marketing research.
Competition.