Marketing research /
Aaker, David A.
Marketing research / by David A. Aaker, George S. Day. - 4th ed. - New York, N.Y. : John Wiley & Sons, 1990. - xiv, 739 p., I8.
0471613517
Marketing research.
Marketing research / by David A. Aaker, George S. Day. - 4th ed. - New York, N.Y. : John Wiley & Sons, 1990. - xiv, 739 p., I8.
0471613517
Marketing research.