Marketing research :
Boyd, Harper B.
Marketing research : text and cases / by Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. - 6th ed. - Homewood, IL : Irwin, 1985. - xv, 836 p. :
0256031835
Marketing research.
Marketing research : text and cases / by Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. - 6th ed. - Homewood, IL : Irwin, 1985. - xv, 836 p. :
0256031835
Marketing research.