Cases in marketing management /
Bernhardt, Kenneth L.
Cases in marketing management / by Kenneth L. Berhardt, Thomas C. Kinnear. - 4th ed. - Plano, TX : Business Publications, 1988. - xiv, 767 p. :
0256036764
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Cases in marketing management / by Kenneth L. Berhardt, Thomas C. Kinnear. - 4th ed. - Plano, TX : Business Publications, 1988. - xiv, 767 p. :
0256036764
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.