Marketing /
Kurtz, David L.
Marketing / by David L. Kurtz, Louis E. Boone. - 2nd ed. - Chicago, IL : The Dryden Press, 1984. - xx, 810 p.
Includes bibliographical references and index.
0030640873
Marketing.
Marketing / by David L. Kurtz, Louis E. Boone. - 2nd ed. - Chicago, IL : The Dryden Press, 1984. - xx, 810 p.
Includes bibliographical references and index.
0030640873
Marketing.