Marketing research /
Weiers, Ronald M.
Marketing research / by Ronald M. Weiers. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1988. - xvii, 636 p. ; 24 cm.
Includes bibliographical references and index.
Key preliminaries--Sampling and measurement--Data collection--Data analysis--Applications, presentation of findings, and research ethics.
0135584795
Marketing research.
Marketing research / by Ronald M. Weiers. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1988. - xvii, 636 p. ; 24 cm.
Includes bibliographical references and index.
Key preliminaries--Sampling and measurement--Data collection--Data analysis--Applications, presentation of findings, and research ethics.
0135584795
Marketing research.