Marketing :
Pride, William M.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 7th ed. - Boston, Mass. : Houghton Mifflin, 1991. - xxxvi, 774 p., I24 : ill.
Includes index.
0395433584
Marketing.
Concepts.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 7th ed. - Boston, Mass. : Houghton Mifflin, 1991. - xxxvi, 774 p., I24 : ill.
Includes index.
0395433584
Marketing.
Concepts.