Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / by Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988. - x, 175 p.
Includes index.
0256057834
Marketing--Management.
Analysis for marketing planning / by Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988. - x, 175 p.
Includes index.
0256057834
Marketing--Management.