Principles of marketing /
Lamb, Charles W.
Principles of marketing / by Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - Cincinnati, OH : South-Western, 1992. - xxxv, 757, R-24 p. : ill.
Includes bibliographical references and index.
0538813687
Marketing.
Marketing--Management.
Principles of marketing / by Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - Cincinnati, OH : South-Western, 1992. - xxxv, 757, R-24 p. : ill.
Includes bibliographical references and index.
0538813687
Marketing.
Marketing--Management.