Marketing research : measurement and method :
Tull, Donald S.
Marketing research : measurement and method : a text with cases / by Donald S. Tull and Del I. Hawkins. - 4th ed. - New York, N.Y. : MacMillan, 1987. - xvi, 845 p.
Includes index.
002421910X
Marketing research.
Marketing research--Case studies.
Marketing research : measurement and method : a text with cases / by Donald S. Tull and Del I. Hawkins. - 4th ed. - New York, N.Y. : MacMillan, 1987. - xvi, 845 p.
Includes index.
002421910X
Marketing research.
Marketing research--Case studies.