Marketing management :
Sheth, Jagdish N.
Marketing management : a comprehensive reader / by Jagdish N. Sheth, Dennis E. Garrett. - Cincinnati, OH : South-Western, 1986. - x, 1026 p. :
0538192305
Business logistics.
Product management.
Marketing--Management.
Marketing management : a comprehensive reader / by Jagdish N. Sheth, Dennis E. Garrett. - Cincinnati, OH : South-Western, 1986. - x, 1026 p. :
0538192305
Business logistics.
Product management.
Marketing--Management.