Applications in basic marketing :
McCarthy, E. Jerome.
Applications in basic marketing : clippings from the popular business press / by E. Jerome McCarthy, William D. Perreault. - 1992-1993 ed. - Homewood, IL : Irwin, 1992. - viii, 232 p. :
025611949X
Business.
Press clippings.
Marketing.
Applications in basic marketing : clippings from the popular business press / by E. Jerome McCarthy, William D. Perreault. - 1992-1993 ed. - Homewood, IL : Irwin, 1992. - viii, 232 p. :
025611949X
Business.
Press clippings.
Marketing.