Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / by Gilbert A. Churchill. - Hinsdale, Ill. : The Dryden Press, 1976. - xix, 683 p.
Includes index. Contents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data.
0030892104
Marketing research.
Marketing research : methodological foundations / by Gilbert A. Churchill. - Hinsdale, Ill. : The Dryden Press, 1976. - xix, 683 p.
Includes index. Contents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data.
0030892104
Marketing research.