Marketing management /
Park, C. Whan.
Marketing management / by C. Whan Park, Gerald Zaltman. - Chicago, IL : The Dryden Press, 1987. - xvi, 656 p. :
Includes bibliographies and index.
0030055989
Marketing--Management.
Marketing management / by C. Whan Park, Gerald Zaltman. - Chicago, IL : The Dryden Press, 1987. - xvi, 656 p. :
Includes bibliographies and index.
0030055989
Marketing--Management.