Promotion :
Dommermuth, William P.
Promotion : analysis, creativity, and strategy / by William P. Dommermuth. - Boston, MA : Kent Publishing Company, 1984. - xvii, 745 p. :
0534031064
Marketing.
Consumers.
Sales promotion.
Advertising.
Promotion : analysis, creativity, and strategy / by William P. Dommermuth. - Boston, MA : Kent Publishing Company, 1984. - xvii, 745 p. :
0534031064
Marketing.
Consumers.
Sales promotion.
Advertising.