Strategic market management /
Aaker, David A.
Strategic market management / by David A. Aaker. - 2nd ed. - New York, N.Y. : John Wiley & Sons, 1988. - xv, 364 p.
Includes index.
0471852627
Marketing--Management.
Strategic market management / by David A. Aaker. - 2nd ed. - New York, N.Y. : John Wiley & Sons, 1988. - xv, 364 p.
Includes index.
0471852627
Marketing--Management.