Marketing planning and strategy /
Jain, Subhash C.
Marketing planning and strategy / by Subhash C. Jain. - Cincinnati, Ohio : South-Western, 1981. - xiv, 652 p.
0538191201
Strategic planning.
Marketing planning and strategy / by Subhash C. Jain. - Cincinnati, Ohio : South-Western, 1981. - xiv, 652 p.
0538191201
Strategic planning.