Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / by Gilbert A. Churchill. - Chicago, Ill. : The Dryden Press, 1988. - xvii, 765 p. : ill. - The Dryden Press Series in Marketing. .
Includes bibliography and index.
Research design--Data-collection methods--Sampling and data collection--Data analysis.
0030072786
Marketing research.
Basic marketing research / by Gilbert A. Churchill. - Chicago, Ill. : The Dryden Press, 1988. - xvii, 765 p. : ill. - The Dryden Press Series in Marketing. .
Includes bibliography and index.
Research design--Data-collection methods--Sampling and data collection--Data analysis.
0030072786
Marketing research.