Marketing management : text and cases /
Bonoma, Thomas V.
Marketing management : text and cases / by Thomas V. Bonoma, Thomas J. Kosnik. - Homewood, Ill. : Irwin, 1990. - xiii, 930 p. :.
0256079927
Marketing--United States--management--case studies.
Marketing management : text and cases / by Thomas V. Bonoma, Thomas J. Kosnik. - Homewood, Ill. : Irwin, 1990. - xiii, 930 p. :.
0256079927
Marketing--United States--management--case studies.