Marketing financial services :
Donnelly, James H.
Marketing financial services : a strategic vision / by James H. Donnelly, Leonard L. Berry, Thomas W. Thompson. - Homehood, Ill. : Business One Irwin,. - xiii, 268 p.
Includes index.
0870945173
Marketing--Finance.
Marketing financial services.
Marketing financial services : a strategic vision / by James H. Donnelly, Leonard L. Berry, Thomas W. Thompson. - Homehood, Ill. : Business One Irwin,. - xiii, 268 p.
Includes index.
0870945173
Marketing--Finance.
Marketing financial services.