Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, and control / by Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1980. - xi, 722 p.
Includes bibliographical references and indexes.
0135579759
Marketing management.
Marketing management : analysis, planning, and control / by Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1980. - xi, 722 p.
Includes bibliographical references and indexes.
0135579759
Marketing management.