Promotion management and marketing communications /
Shimp, Terence A.
Promotion management and marketing communications / by Terence A. Shimp. - 2nd ed. - Chicago, IL : The Dryden Press, 1990. - xxi, 673 p. :
0030266432
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Promotion management and marketing communications / by Terence A. Shimp. - 2nd ed. - Chicago, IL : The Dryden Press, 1990. - xxi, 673 p. :
0030266432
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.