The IBM way :
Rodgers, Francis G.
The IBM way : insights into the world's most successful marketing organization / by Francis G. Rodges and Robert L. Shook. - New York, NY : Harper & Row, 1986. - xiv, 235 p. :
0060155221
Management.
The IBM way : insights into the world's most successful marketing organization / by Francis G. Rodges and Robert L. Shook. - New York, NY : Harper & Row, 1986. - xiv, 235 p. :
0060155221
Management.