Marketing :
Kotler, Philip.
Marketing : an introduction / by Philip Kotler, Gary Armstrong. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - xxi, 595 p. : ill.
Includes bibliography and index.
0135577454
Marketing.
Marketing--Management.
Marketing : an introduction / by Philip Kotler, Gary Armstrong. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - xxi, 595 p. : ill.
Includes bibliography and index.
0135577454
Marketing.
Marketing--Management.