Why they buy :
Settle, Robert B.
Why they buy : American consumers inside and out / by Robert B. Settle, Pamela L. Alreck. - New York, N.Y. : John Wiley & Sons, 1986. - xiv, 351 p.
0471844578
Consumers--United States.
Consumers preferences--United States.
Brand choice--United States.
Why they buy : American consumers inside and out / by Robert B. Settle, Pamela L. Alreck. - New York, N.Y. : John Wiley & Sons, 1986. - xiv, 351 p.
0471844578
Consumers--United States.
Consumers preferences--United States.
Brand choice--United States.