Cases in marketing management /
Bernhardt, Kenneth L.
Cases in marketing management / by Kenneth L. Bernhardt and Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, 1991. - xvi, 815 p. : ill.
Includes index.
0256088322
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Cases in marketing management / by Kenneth L. Bernhardt and Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, 1991. - xvi, 815 p. : ill.
Includes index.
0256088322
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.