Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / by Henry Assael. - 3rd ed. - Boston, Mass. : Kent Publishing Company, 1987. - xix, 700 p.
0534075304
Consumers.
Motivation research (Marketing).
Consumer behavior and marketing action / by Henry Assael. - 3rd ed. - Boston, Mass. : Kent Publishing Company, 1987. - xix, 700 p.
0534075304
Consumers.
Motivation research (Marketing).